BFF partnered Stonington Historical Society with Firebelly Design group to help with renaming options, branding strategy and creating a new visual identity.

Phase I Branding Strategy + Visual Identity Sprint

  • Strategy: Naming Alignment (doesn’t need a full renaming workshop, they need alignment to modernize away from using “Society”)

  • Strategy: Brand Framework: Mission statement, Purpose, Core Values, 

  • Strategy: Voice + Tone / Positioning / Tagline/slogan (new) (Please note this does not include any copywriting for needed documents)

  • Design: Brand Identity (2 directions) + Light Guidelines ( Logo, color palette) 

    Phase II Design Services / Assets 

  • Promo Merchandise 

  • Program Posters 

  • Instagram templates

  • Stationery: Letterhead + Business Cards 

  • Print Newsletter:

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