Butler Family Foundation matched GLASA with the Marie Daniels Group for marketing, storytelling and communication structuring.
Elevate the GLASA brand story. Create materials, impressions, and storytelling that live up to who we are. Share the remarkable impact we make, so that people want to reach out to us for partnerships, coaching opportunities, program information, volunteer work, employment opportunities, and donations.
Clean up our image.
Make our story so powerful, it is shared throughout the world.
What we did:
Transparency: create a sightline to all initiatives and programs
Efficiency: put programs and tools in place to ease administrative burden and help with compliance
Structure: develop a regular cadence of communication and share progress/focus
Storytelling: share powerful stories that inspire and motivate the team
