Chicago Childrens Theatre Branding Project
Chicago Children’s Theatre aspires to enrich our community through diverse and significant theatrical and educational programming that engages and inspires the child in all of us.
BFF worked with Chicago Childrens Theatre in a two phase project for rebranding. We paired CCT with Los Angelos design firm, Agnes P.
Phase I: To help clarify CCT’s brand strategy, by identifying what makes them unique and how to tell their story.
Phase II: To create a visual identity that best illustrates their brand identity.
Messaging
Concept: Make a Mark
Concept: Make a Mark Inspiration
Concept: Make a Mark
Concept: Make a Mark Social Media + Newsletter Studies
Concept: Chroma
Concept: Chroma
Concept Chroma: Palettes
Concept: Chroma Color Studies
Concept: Chroma Monochromatic Gradients
Concept: Spotlights
Concept: Spotlight Brochure Studies
Concept: Spotlight Brochure
Concept: Spotlight: Look of the annual report.
Concept: Spotlight Banner Application
Pattern Studies: Looking at patterns that could be used throughout the site and in merchandise.
Concept: Iconic
Concept: Iconic Banner Studies
Concept: Iconic Product Studies
Final selection: Make a Mark + Chroma
Final selection: Make a Mark + Chroma: A look inside the annual report.
Final selection: Make a Mark + Chroma: A look inside the annual report.
The template and look for Instagram.
The template and look for Instagram.
How Instagram posts should look on mobile devices.
A design for the newsletter.
Looking at transforming the exterior of their building. Option 1.
Looking at transforming the exterior of their building. Option 3.